Whether we realize it or not, the success of an event is accompanied by the selection of the right venue and the type of event. When we are planning an event, one important point to think about is determining the appropriate location of the event. What is the appropriate location? What is meant by fit here is how a venue can accommodate the interests of the event itself. If you need the expert for this field, you can use the conference and event management service.
Now, before choosing the right venue, some basic things that must be learned in an event are who is the sponsor of the organizer, who is the brand/product organizer, who is the audience awaited, and what is the target audience? After that, we also have to consider several things, namely the appropriateness of a venue, the level of security and comfort, the strategic value of the venue so that the objective of the event is achieved, and finally the venue price.
Sponsors/Brands/Product Organizers Need the Right Venue
Each brand or product requires an appropriate venue. In example, the product is aimed at young people or teenagers, then the selection of venues must also be based on a growing trend among teenagers. Which venues are currently happening must be studied, because the venues that are being talked about among teenagers will certainly increase the interest of teenagers who will come to event.
Another example is, we should avoid venues that seem expensive for a lower-middle-class target audience. And we also have to avoid venues that are less prestigious for the upper and middle target audience. Suitability in choosing a venue will have an impact on the success of an event, as well as a marker for the organizing brand.
Right Venue Capacity
The size of an event can also determine the success of an event. The size of the venue that is too small will potentially inconvenience which results in the decline of the event image in the eyes of the audience. Too small venues can also cause major riots.
While the size of the event that is too large can also have a bad impact if it does not match the number of the audience present. The organizer would want the event full house. But because the venue was too big when compared to the audience present, the event also looked empty and brought the impression that the event was not successful.
Proper, Safety and Comfort of Venue
We have to adjust and find which venue is right in order to accommodate the needs of the event, but avoid the minimum risk.
The appropriateness of events related to safety and comfort is also important to consider when choosing a venue. Venues that are considered comfortable are also usually venues that are close to various public facilities, such as restaurants, terminals so that accessibility is easy, hospitals, and others.
Along with the development of the concept of designing events, it is better if we do a location survey first. Make a checklist of the basic things that have been explained above whether everything has been fulfilled in the venue that we surveyed or not. Get used to survey more than one venue as a comparison material for clients or sponsors. Record all the information needed, starting from the size, facilities, to the rental price to be more accurate as a material consideration.
Each venue must have advantages and disadvantages to each. Our task is to explore which venues have as many advantages and minimum drawbacks as possible.